Case Study: How a Massage Salon Increased Bookings
Summary: A Paris massage salon relied on 1baiser advertising tools to expand visibility and drive more reservations. Through careful profile setup, regular photo updates, and local targeting, the business achieved measurable growth in just three months.
Background
Located in central Paris, the salon mainly depended on returning clients and word-of-mouth referrals. With rising competition in wellness and nightlife services, the owner needed a low-risk, trackable way to bring in new customers.
1baiser massage salon marketing
The salon tested several features on 1baiser to strengthen its online presence. By focusing on optimization and measurable tracking, the campaign quickly proved effective.
Strategy on 1baiser
- Profile optimization: Completed all sections, added detailed service descriptions, and chose the most relevant categories.
- Photo updates: Uploaded clear images of the salon interior and staff to create trust and a professional impression.
- Local SEO targeting: Selected “Massage Paris” keywords and city placement for strong relevance in searches.
- Call tracking: Enabled phone tracking to measure how many inquiries came from the ad.
- Client reviews: Invited satisfied customers to leave authentic comments that boosted credibility.
Implementation
The salon began with a free listing, then upgraded to Gold to improve city ranking. Ads were paused midweek during low demand and relaunched before weekends. Photos were refreshed every two weeks to maintain freshness and higher ranking on city pages.
Results after 3 months
- 42% increase in confirmed booking requests
- Search impressions for “Massage Paris” tripled
- More than 60% of phone calls originated directly from the 1baiser ad
- ROI was clear: every €1 invested in ads returned €3.5 in sales
Key takeaways
- A complete profile with quality photos drives stronger visibility
- Gold packages outperform free ads at the city level
- Reviews and call tracking make ROI measurable
- Pause and restart functions help match ads to demand cycles
References
- Advertising Packages
- Advertising Packages Explained
- How to Post a Free Ad
- Terms of Use
- CNIL (data protection in France)
Last updated: 2025-08-24